179 FS Reducing Churn with Steven Bristol

Published: December 03, 2015

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179 FS Reducing Churn with Steven Bristol
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Show Notes

02:06 - Steven Bristol Introduction
02:32 - “Churn”
03:08 - The Genesis of LessChurn
04:04 - How does it work?
06:45 - SaaS Products 
  • Benchmarks
09:41 - Steven’s Background
10:58 - The SaaS Path (Advice)
21:48 - Outbound
24:14 - Pricing 
26:43 - Customer Trust
32:44 - The Psychology of Churn
34:54 - Zombie Revenue
36:28 - Keeping Customers Around
  • Onboarding
  • Mandatory Field Feedback
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