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230 FS Differentiating Yourself

The Freelancers' Show

Build and grow the skills that will allow you to find clients, build skills, manage your lifestyle, and grow your freelance business.

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230 FS Differentiating Yourself

Hosts :
  • Reuven Lerner
  • Jonathan Stark
  • Philip Morgan
Published : Dec 01, 2016
Duration : 55 Minutes

Show Notes

Introduction
  • How to differentiate yourself from the crowd
  • When you’re not the cheapest option
  • Fungibility
6:00: It has to matter to your client.
  • Different differentiations for each client
8:50: Marketing and customizing your proposal
  • Figure out who your competitors are
  • Niche down on a specialty or target market
15:40: What are you offering that others aren’t?
  • Training
  • Tangible and intangible benefits
20:20: Developing a compelling value proposition
  • Eight ways to add more value
22:00 Back it up with proof
  • Credibility is critical
  • Illusory superiority bias
27:00: Six categories of differentiators
  • Predictable cost
  • Risk mitigation
  • Concierge service
  • Vertical specialization
  • Urgent service
  • Shared worldview
32:15: Commoditization
  • Be choosy
  • Be passionate
  • Use trial and error
42:15: Freelancing vs consulting
  • Different mindsets
  • Work your way up
  • Let your differentiation develop over time
Picks:
Save to Google Drive (Philip)
Scanbot (Philip)
Google Keep (Jonathan)
Expensiveproblem.com/18 (Jonathan)
Thanksgiving (Jonathan)
Clean Master (Reuven)

  • Title: The Freelancers' Show

    Type:PODCAST

    Description:Build and grow the skills that will allow you to find clients, build skills, manage your lifestyle, and grow your freelance business.

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