230 FS Differentiating Yourself
How to differentiate yourself from the crowd
Show Notes
Introduction
- How to differentiate yourself from the crowd
- When you’re not the cheapest option
- Fungibility
6:00: It has to matter to your client.
- Different differentiations for each client
8:50: Marketing and customizing your proposal
- Figure out who your competitors are
- Niche down on a specialty or target market
15:40: What are you offering that others aren’t?
- Training
- Tangible and intangible benefits
20:20: Developing a compelling value proposition
- Eight ways to add more value
22:00 Back it up with proof
- Credibility is critical
- Illusory superiority bias
- Predictable cost
- Risk mitigation
- Concierge service
- Vertical specialization
- Urgent service
- Shared worldview
32:15: Commoditization
- Be choosy
- Be passionate
- Use trial and error
42:15: Freelancing vs consulting
- Different mindsets
- Work your way up
- Let your differentiation develop over time
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230 FS Differentiating Yourself
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