226 FS Podcasting for Freelancers
Show Notes
1:00 Topic Introduction: Podcasting for Freelancers
- All panelists have a podcast
2:00 Why start a podcast?
- Building trust
- Getting to know you
- Portability
6:30 Benefits over video
- Less to get in the way of the message
- Simpler to put together
- Defining the purpose
- Different type of call to action
15:15: Getting listeners to return to the podcast
- Picks
- Marketing, display advertising, brand advertising
- Podcast Motor
22:45: Podcasting as a self-referral
- Podcasting to peers vs. to clients
- 100 Most Trusted People in America (Reader’s Digest)
26:20: What to talk about
- Define your audience
- Specific questions to ask
- Experiment
- Pick something you’re excited about
39:00: What if podcasting for your peers is not working?
- Monetizing
- Outreach
46:30: Making your content interesting
- Format
- Personality and preferences
- Make sure you’re having fun
- Pick a focus
- Making the execution the product
Picks:
Ditching Hourly podcast (Jonathan)
Todd Tresidder on Double Your Freelancing (Jonathan)
Stripped, Macy Gray (Philip)
The Online Photographer: 1000 Fans (Philip)
Podcast Answer Man (Charles)
Podcasting A to Z (Charles)
12 Week Year (Charles)
Freelance Remote Conf for 2017 (Charles)
226 FS Podcasting for Freelancers
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