Show Notes

1:00: Topic introduction: When people ask for freebies
  • Requests from friends, neighbors, family
4:40: Requests for unpaid consulting
  • Sometimes it makes sense to offer this for free
  • Can lead to additional marketing opportunities
9:00: Avoiding freebie requests
  • Give the impression that you are not available for free services
  • Remain approachable, though
12:30: Have some material available for free
  • Have a topical index so people can have their questions answered
  • Answer questions on a blog, podcast or newsletter
  • Offer a book or subscription that is a fraction of your main service
21:00: Using freebie requests and questions to help narrow your market
  • Know what content is high-quality for your audience
  • Time = Money
23:15: Can freebie requests start a client relationship?
  • Could turn into paid work
  • Or could be that the potential clients are clueless about how your business works
27:30: How a potential client can show that they value your time
  • Offers to pay for a quick conversation
  • No presumptions that you have time to deal with random question
28:50: Solutions that can help
  • Calendly can help
  • Offer a strategy call as an hourly service
33:00: Sometimes you just have to say no
  • Choose between your time/ability and being helpful
  • Don’t damage your business or your personal life, find a balance
  • OPA: Other People’s Agenda
38:30: Wrap up suggestions
  • Point to free resources
  • Schedule a phone call
  • Share your time commitments to discourage them
  • Send to another provider (pros and cons)
Picks:
Data Survey  (Philip)
The Subjective Theory of Value  (Jonathan)
Links:
Album Art
223 FS How to Handle Being Asked for Freebies
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