159 FS Email Marketing with Rob Walling
Published: May 28, 2015
159 FS Email Marketing with Rob Walling
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Show Notes
01:47 - Rob Walling Introduction
02:46 - Rob’s Background in Email Marketing
04:32 - Email Marketing ≠ Spam
- Personalization
- Small vs Large Companies
10:07 - Drip Features
- Tagging
- Targeted Emails
14:25 - Templates
19:20 - Best Practices
- Email Capture Forms Everywhere
- Autoresponders
- Lead Scoring
25:58 - Frequency and Growing Your List
29:01 - Exclusivity
- Permalinking
- Public, But Not Visible
- Social Shares
35:20 - Updating Content
40:06 - Vanity Metrics
46:07 - List Segmenting
52:04 - Lead Magnets (Opt-in Rewards)
Picks
Saas Marketing Essentials by Ryan Battles (Rob)
Bloxels: Build Your Own Video Games with Blocks by Pixel Press (Rob)
Circa Notebooks from Levenger (Jonathan)
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port (Jonathan)
Content marketing isn’t the dirty word you think it is (Eric)
LEGO Mindstorms (Reuven)
Brixton Brothers Books (Reuven)
Pleco (Reuven)
Bloxels: Build Your Own Video Games with Blocks by Pixel Press (Rob)
Circa Notebooks from Levenger (Jonathan)
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port (Jonathan)
Content marketing isn’t the dirty word you think it is (Eric)
LEGO Mindstorms (Reuven)
Brixton Brothers Books (Reuven)
Pleco (Reuven)