The Ruby Freelancers Show 053 – Building and Marketing Products with Farnoosh Brock
Panel Farnoosh Brock (twitter facebook Prolific Living Prolific Living Podcast The Healthy Juicer’s Bible) Eric Davis (twitter github blog) Evan Light (twitter github blog) Charles Max Wood (twitter github Teach Me To Code Rails Ramp Up) ...
Published: March 21, 2013
The Ruby Freelancers Show 053 – Building and Marketing Products with Farnoosh Brock
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Show Notes
Panel
Farnoosh Brock (twitter facebook Prolific Living Prolific Living Podcast The Healthy Juicer’s Bible) Eric Davis (twitter github blog) Evan Light (twitter github blog) Charles Max Wood (twitter github Teach Me To Code Rails Ramp Up)
Discussion
00:37 - Farnoosh Brock Introduction
00:37 - Farnoosh Brock Introduction
Prolific Living New Media Expo
01:41 - Marketing
04:00 - Marketing Coaching Services
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port Target Audience
06:05 - Giving away products vs time and services
The Ruby Freelancers Show: 006 - Setting Your Rate
08:32 - Pricing
The Prolific Living Podcast Episode 83: 4 Bold Steps to Communicating Your Prices without Apology Price higher than you feel comfortable Handling price criticism
12:54 - Levels of Access
Freebies
16:48 - Value
Working backwards pricing idea
19:39 - Advertising
Mailing Lists (some at different levels of marketing aggressiveness) Guest Posting Blogging Social Media LinkedIn Groups Forums
23:59 - Closing Sales on the Phone
Zig Ziglar
26:40 - Video Marketing
Free content as teaser to paid content Credibility
31:51 - Effective Marketing Strategies
Escape from Cubicle Nation 48 Days, LLC Cliff Ravenscraft
36:17 - Podcasting
37:46 - Getting on other people’s radar
39:33 - Help a Reporter Out (HARO)
(Vocus will call you once as soon as you create an account. Saying you aren't interested will stop calls.)
45:39 - Speaking/Webinars
SlideShare Speaker Deck The Ruby Freelancers Show: 036 - Speaking at Conferences
49:09 - Book Marketing (Self-Publishing)
Amazon Author Central Reviews Farnoosh's Amazon Page Kindle Direct Publishing (KDP)
55:13 - Book Marketing (w/ a Publisher)
Taking the lead
59:05 - Self-publishing vs going w/ a traditional publisher
01:03:19 - Making the right product for your market
Building your platform Amy Hoy The Formula You Need: 30 x 500: Zero to Launch for Your Very First Paying Product
Picks
Seth Godin's Blog: Choose your customers first (Eric) "If it Bleeds, it Leads" (Evan) Patterns of Enterprise Application Architecture by Martin Fowler (Evan) Ruby Midwest (Evan) VIM to EMACS (Evan) Hazel (Chuck) Battlestar Galactica (Chuck) House of Cards (Evan) Young Justice: Invasion Destiny Calling - Season 2 (Evan) Asana (Farnoosh) Scrivener (Farnoosh) Edirol Recorder (Farnoosh) Paul Graham: You Weren't Meant to Have a Boss (Farnoosh) On Writing: A Memoir Of The Craft by Stephen King (Farnoosh)
Next Week
Red Flags with Potential or Current Clients with Ashe Dryden
Transcript
Red Flags with Potential or Current Clients with Ashe Dryden
Transcript
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CHUCK: Hey everybody and welcome to Episode 53 of The Ruby Freelancers Show. This week on our panel, we have Eric Davis.
ERIC: Hello!
CHUCK: We also have Evan Light.
EVAN: Chuck had to think about Eric for a moment there...
CHUCK: [laughs] I'm Charles Max Wood from Devchat.tv. And this week we have a special guest, and that's Farnoosh Brock!
FARNOOSH: Hi! Thank you so much for having me on!
CHUCK: You haven't been on the before; do you want to introduce yourself really quickly?
FARNOOSH: Yes! My name is Farnoosh Brock, and I am the president and founder of Prolific Living, and that's at prolificliving.com. Chuck and I met at New Media Expo back in January and we had a lot of fun! He was really shocked that he met an electrical engineer -- an ex-electrical engineer -- at the party there, and we just hit it off! So, thank you so much for inviting me to the show.
CHUCK: Yeah, no problem! It was kind of interesting when we met. First off, I met your husband before I met you. He's a photographer,