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FS 274: Designing a Product Ladder

The Freelancers' Show

Build and grow the skills that will allow you to find clients, build skills, manage your lifestyle, and grow your freelance business.

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FS 274: Designing a Product Ladder

Hosts :
  • Reuven Lerner
  • Philip Morgan
Published : Dec 01, 2017
Duration : 1 Hours, 0 Minutes

Show Notes

Panel:
Phillip Morgan
Reuven Lerner
In this episode of the Freelancer’s Show, Reuven and Phillip discuss designing a product ladder. The panel discusses the importance of offering a suite of products with a defined path from low tier to a high tier value.  Furthermore,  services and or a blend of products and services is also apart of the tier offerings.
Phillip and Reuven talk about specific strategies for how product ladders are implemented. Perhaps a freemium product that entices one into the bigger valued product. This is a great episode for freelancers to understand how to formulate a product line for your freelancing business.
In particular, we dive pretty deep on: 
  • Offering lower and higher tier products
  • A blend of service and products
  • The Brain Audit
  • Comparison of Apple products and purchases to top tier products
  • Buying into Apple products with  iTunes on Windows
  • Functions of a product ladder
  • What is your product ladder?
  • Advance, Intermediate, and Basic Users
  • Increasing expertise
  • Basic level product to companion level products
  • How do you learn best? Question to ask your audience.
  • What would a 5 grader understand?
  • Ask which level of expertise your audience needs to help them up the ladder
  • Allen Weiss books and webinars
  •  
  • And much more!
Links
  • The Brain Audit 
Picks:
Reuven
  • Survey Monkey
Phillip
  • Book - Get Naked
 
 

  • Title: The Freelancers' Show

    Type:PODCAST

    Description:Build and grow the skills that will allow you to find clients, build skills, manage your lifestyle, and grow your freelance business.

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