Show Notes

Introduction
4:30: What Is Content Marketing?
  • Showing expertise
  • Helping people
  • Providing value
6:20: Podcasting
10:30: Missing out on client work?
16:40: Highly scripted video
22:00: Casual video or audio
34:45: Case Studies
  • YouTube or Google Hangouts
39:50: Practicalities
  • Search engine rankings
  • Transcription services
  • Comparing yourself to others
47:50: Infographics
Picks:
Rev.com (Philip)
Mindmup.com (Charles)
Album Art
228 FS Non-Writing Content Marketing Methods
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58:48
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