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224 FS Building an Agency with Drew McLellan

The Freelancers' Show

Build and grow the skills that will allow you to find clients, build skills, manage your lifestyle, and grow your freelance business.

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224 FS Building an Agency with Drew McLellan

Guests :
  • Drew McLellan
Hosts :
  • Charles Max Wood
  • Reuven Lerner
  • Philip Morgan
Published : Oct 20, 2016
Duration : 49 Minutes

Show Notes

0:45: Introductions
  • Freelance Remote Conf
  • Drew McLellan
  • Agency Management Institute
2:40: Building an Agency
  • Adding employees
  • Traditional vs 1099 model
7:30: Where you’re spending your time
  • Running the business vs. doing your craft
  • Risks of agency vs. risks of freelancing
  • Mistakes agency-owners make
11:00: Financial metrics
  • 55% salaries, 25% overhead, 20% profit
  • Smart hiring
18:40: Freelancing is a people business
19:30: Agencies must embrace all things digital
  • SEO
  • SEM
  • WordPress
  • Art vs data and ROI
23:15: The future of agencies
  • Demonstrable ROI
  • Pricing and value
27:00: Bringing on a partner
  • Skill sets
  • Types of leadership
33:40: Where to begin
  • Marketing
  • Time investment
37:20: Having a vision: What is your best life?
  • The Reporter
  • The 12-Week Year
  • Being intentional
Picks:
Drip (Philip)
Course on Drip (Philip)
Having a vision for your business (Reuven)
Dev Shop Marketing Briefing (Reuven)
12 Week Year (Charles)
A Conversation of Character (Charles)
Who (Charles)
The Radical Leap (Drew)
Traction (Drew)
Entrepreneurial Operating System (Drew)
Wunderlist (Drew)
Agency Management Institute

  • Title: The Freelancers' Show

    Type:PODCAST

    Description:Build and grow the skills that will allow you to find clients, build skills, manage your lifestyle, and grow your freelance business.

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