162 FS Restructuring An Agency with Matt Inglot
Published: July 09, 2015
162 FS Restructuring An Agency with Matt Inglot
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Show Notes
01:23 - Matt Inglot Introduction
02:22 - Transitioning (Mistakes Made)
- Scaling
- Generalization
- Fixed Overhead
04:13 - Specialization, Positioning, and Targeting Clients and Customers
- Virtualization
08:30 - Pivoting to Being a Remote Agency
- Getting Clients
- Networking and Referrals
- Inbound Marketing
- Direct Outreach
13:34 - Running a Remote Team
- Contractors, Subcontractors
16:55 - Company and Team Identity
- Adding Overhead
26:57 - Scale
28:10 - Pricing and Billing; Recurring Revenue
30:18 - Recurring Services
- Campaign Management
- SEO
- Building Email Marketing Services
31:16 - Prompting Change in a Business
34:52 - Specialization (Cont’d)
39:49 - Being a “Web Agency” / Calling Yourself ____
49:05 - Choosing a Niche
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