113 iPS Launching an App in the App Store with Matt Ronge
Published: July 16, 2015
113 iPS Launching an App in the App Store with Matt Ronge
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Show Notes
01:34 - Matt Ronge Introduction
01:54 - Launching Astropad
05:10 - Being Unique (Unique Selling Proposition)
- Clear
- Sparrow => Gmail
10:05 - Launch Sequence
- Press Contacts
- Videos, Demos
- Elevator Pitch, Press Kit
- Engage on Social Media
12:34 - Approaching the Press
14:31 - Marketing Towards Non-Press Members (Influencers)
16:14 - Launch Day
- App-Store Purchase
- Trial
20:51 - Learning to Launch
22:05 - Marketing: Messaging/Communication/Packaging
25:36 - The Technical Story Behind Astropad
- TCP (Transmission Control Protocol)
- Optimization & Latency
- Fluctuations in WiFi
32:02 - Marketing After a Launch
34:16 - Splitting Responsibilities
35:42 - Niche Down
Picks
Script use for teams for gender neutral environments (Jaim)
KanbanFlow (Chuck)
HandBrake (Chuck)
Hire Chuck for training! Email Chuck@devchat.tv
Rails Testing Coach (Chuck)
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries (Matt)
Computer Networks by Andrew S. Tanenbaum (Matt)
Findings (Matt)
KanbanFlow (Chuck)
HandBrake (Chuck)
Hire Chuck for training! Email Chuck@devchat.tv
Rails Testing Coach (Chuck)
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries (Matt)
Computer Networks by Andrew S. Tanenbaum (Matt)
Findings (Matt)