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The Ruby Freelancers Show 038 – Optimizing Pipelines

The Freelancers' Show

Build and grow the skills that will allow you to find clients, build skills, manage your lifestyle, and grow your freelance business.

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The Ruby Freelancers Show 038 – Optimizing Pipelines

Hosts :
  • Charles Max Wood
  • Jim Gay
  • Evan Light
  • Eric Davis
Published : Dec 06, 2012
Duration : 1 Hours, 1 Minutes

Show Notes

Panel
Eric Davis (twitter github blog)
Evan Light (twitter github blog)
Jim Gay (twitter github blog)
Charles Max Wood (twitter github Teach Me To Code Intro to CoffeeScript)
Discussion
 01:11 - Optimizing your sales and marketing pipeline
Lead generation (marketing)
Lead conversion
Project delivery
08:54 - Follow ups
11:24 - Lead categories
Want to work right now
Trying to decide
Decide against you
12:26 - Closing a client (sales)
Not just going for wallets
Leads who take advantage/getting something for nothing
“Velvet Roping” Book Yourself Solid by Michael Port
15:57 - Client fit
Qualifying
17:36 - Marketing
Mailing lists
Open-source contribution
Being active in communities
19:31 - Referrals
Where do they come from?
22:05 - Recruiters
Responding to recruiters
Dealing with recruiters
28:01 - Website traffic analyzation
Google Analytics
31:41 - Newsletters
Listening vs reading
Getting newsletter subscribers
MailChimp
AWeber
Autoresponders
47:09 - What should I do?
Where do you want people to wind up?
Make it easy for people to contact you/get them where you want them to go
Landing pages
Comments on blogs
53:31 - Your personal ideal pipeline
 Picks
BrowserStack (Eric)
PipelineDeals (Eric)
Sad Trombone (Jim)
GetClicky (Chuck)
AWeber (Chuck)
Omnifocus (Chuck)
POP App (Jim)
Transcript
 EVAN: If someone takes a poker and makes it really hot and shoves it in your behind, that would be a branding problem.
[Are you a busy Ruby developer who wants to take their freelance business to the next level? Interested in working smarter not harder? Then check out the upcoming book “Next Level Freelancing - Developer Edition Practical Steps to Work Less, Travel and Make More Money”. It includes interviews and case studies with successful freelancers, who have made a killing by expanding their consultancy, develop passive income through informational products, build successful SaaS products, and become rockstar consultants making a minimum of $200/hour. There are all kinds of practical steps on getting started and if you sign up now, you’ll get 50% off when it’s released. You can find it at nextlevelfreelancing.com]
[Hosting and bandwidth provided by the Blue Box Group. Check them out at bluebox.net]
CHUCK: Hey everybody and welcome to episode 38 of the Ruby Freelancer Show! This week on our panel, we have Eric Davis.
ERIC: That's me.
CHUCK: Evan Light.
EVAN: I wasn’t ready!
CHUCK: Jim Gay.
JIM: Hello from a standing desk.
CHUCK: And I'm Charles Max Wood from devchat.tv. This week, we are going to be talking about Optimizing Your Sales and Marketing Pipeline. Sounds like a mouthful. So do we want to start with a definition? What is the--
JIM: Is this Ruby Rogues? Did we dial in the wrong place?
CHUCK: [laughs] Yeah I kind of felt like--
[laughter]
ERIC: Yeah, I would like a definition.
CHUCK: Well, my understanding (and you guys can and probably will correct me) that the sales pipeline or marketing pipeline is effectively the process that you put your prospects through basically from the moment that they encounter your website or market message all the way up until you convert them to a sale or to a client. Is that oversimplified or did I miss something?
EVAN: I would say “leads” not “prospects”.
CHUCK: Leads?
EVAN: Yeah.
ERIC: Yeah. It basically starts at leads. Like you know, this person might have come to your site like an anonymous visitor or maybe they heard of you or something that was like, “Oh, who’s Chuck?” and that's kind of where they start that. And then it goes to… what is it… suspects? No, actually suspect is fair. Suspects are people that might be a good candidate for your business. Then its leads when they actually kind of contact you… there's also prospects. It’s hard.

  • Title: The Freelancers' Show

    Type:PODCAST

    Description:Build and grow the skills that will allow you to find clients, build skills, manage your lifestyle, and grow your freelance business.

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