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The Ruby Freelancers Show 019 – Branding

The Freelancers' Show

Build and grow the skills that will allow you to find clients, build skills, manage your lifestyle, and grow your freelance business.

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The Ruby Freelancers Show 019 – Branding

Hosts :
  • Charles Max Wood
  • Jeff Schoolcraft
  • Eric Davis
Published : Jul 02, 2012
Duration : 56 Minutes

Show Notes

Panel
Charles Max Wood (twitter github Teach Me To Code Rails Summer Camp)
Eric Davis (twitter github blog)
Jeff Schoolcraft (twitter github blog)
Discussion
Businesses need a brand
Easier to talk about, than to build
How to name your business vs. building a brand
"Real words and interesting"
"Not-real words and compelling"
Igor Naming Guide
Dictionaries of uncommon words
SEO
Phonetic ambiguity
Individual proprietor vs. teams
Selling out, business vs. personal name
Gary Vaynerchuk/Wine Library/VaynerMedia
Rebranding
Selling product vs. selling service
Start a personal brand, grow into a company
Talk to an attorney
Tumble Log
Give value to your customers
RailsTutorial.org - Book
Refactoring Redmine
Redmine Tips
Blogs (posts) add credibility to your brand
Feeding time
Open source software to build your brand through added value
FasterCSV
thoughtbot
Rick Olson
Form a business entity at least within the tax year of starting freelance work.
Picks
Stash Tea - Gunpowder Green, Silver Needle White (Eric)
WWDC Videos 2012 (Jeff)
Inspiring Words of Encouragement Podcast (Chuck)
Voting (Chuck)
Sunlight Labs (Eric)

  • Title: The Freelancers' Show

    Type:PODCAST

    Description:Build and grow the skills that will allow you to find clients, build skills, manage your lifestyle, and grow your freelance business.

  • The Freelancers' Show The Ruby Freelancers Show 019 – Branding

  • The Freelancers' Show 209 FS Proposals with Curtis McHale

  • The Freelancers' Show The Ruby Freelancers Show 052 – Big Company Layoffs: Should I Worry?

  • The Freelancers' Show The Ruby Freelancers Show 053 – Building and Marketing Products with Farnoosh Brock

  • The Freelancers' Show FS 289: Freelancing Foibles

  • The Freelancers' Show The Freelancers' Show 109 - How to Determine Value and Set Pricing with Kirk Bowman

  • The Freelancers' Show FS238 Building Your Audience

  • The Freelancers' Show The Ruby Freelancers Show 055 – Better Communications with Clients, Prospects, and other Contractors with Jenn Swanson (Communication Diva)

  • The Freelancers' Show TFS 363: What Do You Do in an Unexpected Downturn

  • The Freelancers' Show The Ruby Freelancers Show 058 – Convincing Clients of the Value of Testing, Refactoring, Documentation, etc.

  • The Freelancers' Show 213 FS Commoditization

  • The Freelancers' Show 227 FS Building Courses with Anna Sabramowicz

  • The Freelancers' Show TFS 330: Job Interviews for Freelancers

  • The Freelancers' Show The Freelancers' Show: LIVE Q&A #11 - August 25, 2015

  • The Freelancers' Show FS 279: Outreach To Potential Clients 

  • The Freelancers' Show 158 FS Coworking and Collaboration with Alex Hillman

  • The Freelancers' Show TFS 365: Making vs Marketing – Where is Your Freelance Time Spent?

  • The Freelancers' Show TFS 345: Who is The Economic Buyer of Your Services?

  • The Freelancers' Show TFS 355: Other Ways to Show Up in Google with Fernando Angulo

  • The Freelancers' Show TFS 356: How Creative Visualization Can Skyrocket Your Business with Mike Volkin

  • The Freelancers' Show 156 FS Red Flags

  • The Freelancers' Show TFS 366: How to Go Freelance when You've Been Laid Off with Scott Jones

  • The Freelancers' Show The Freelancers’ Show 062 – Giving Things Away For Free

  • The Freelancers' Show The Freelancers’ Show 069 – Setting Boundaries

  • The Freelancers' Show The Freelancers’ Show 073 – Book Club: Getting Things Done with David Allen

  • The Freelancers' Show BONUS: Continuing Your Learning Journey by Finding Mentors as an Influencer

  • The Freelancers' Show BONUS: How Charles Max Wood Started Podcasting -- And You Can Too

  • The Freelancers' Show BONUS: How Jason Weimann Became a Game Developer

  • The Freelancers' Show The Freelancers' Show 097 - Weekly Billing

  • The Freelancers' Show BONUS: How Opportunities Come Your Way When You're an Influencer

  • The Freelancers' Show BONUS: How Senior Developers Can Enjoy Learning Like They Were Juniors

  • The Freelancers' Show BONUS: Measuring Apps and Entrepreneurship with John-Daniel Trask

  • The Freelancers' Show BONUS: Relationships Matter Most

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  • The Freelancers' Show Don't Let These Things Keep You From Podcasting - BONUS

  • The Freelancers' Show The Freelancers' Show 114 - Email Marketing

  • The Freelancers' Show FS 291: Free Advice

  • The Freelancers' Show FS 294: Flipping the Switch

  • The Freelancers' Show FS 299: Beyond Burnout - How to Work Hard and Enjoy Life with Dr. Sherry Walling

  • The Freelancers' Show 140 FS Productized Consulting with Kai Davis

  • The Freelancers' Show 142 FS Fitness

  • The Freelancers' Show FS 301: Chaos Clients

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  • The Freelancers' Show FS 306: Vacations

  • The Freelancers' Show FS 307: Dealing with Inbound Communications

  • The Freelancers' Show 145 FS Life as a Traveling Consultant with Neal Ford

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  • The Freelancers' Show 205 FS Retreats with Sherry Muterspaugh Walling

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  • The Freelancers' Show 237 FS Your First Digital Product

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  • The Freelancers' Show The Freelancers' Show 093 - The Pros and Cons of Freelancing

  • The Freelancers' Show TFS 326: Creating Leverage with Systems

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  • The Freelancers' Show TFS 353: Content Marketing to Rank at the Top of Google with Olga Andrienko

  • The Freelancers' Show TFS 354: Mistakes as a Freelancer with Felipe Millan

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  • The Freelancers' Show 230 FS Differentiating Yourself

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  • The Freelancers' Show 150 FS Proposals

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  • The Freelancers' Show FS 275: Planning for your 2018

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  • The Freelancers' Show 226 FS Podcasting for Freelancers

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  • The Freelancers' Show FS 258: Positioning, Outcomes, and States of Market Awareness

  • The Freelancers' Show FS 259: Anthony English on Making a Radical Change in Positioning

  • The Freelancers' Show FS 263: Branden Silva on Better Storytelling for Freelancers

  • The Freelancers' Show FS 264: Meg Cumby on Getting Client Testimonials

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  • The Freelancers' Show FS 266: Reuven’s Launch Followup

  • The Freelancers' Show The Freelancers' Show 116 - Preparing For Freelancing: Government

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  • The Freelancers' Show Don't Let These Things Keep You From Podcasting - BONUS

  • The Freelancers' Show 252 FS Brent Weaver on Sales Process

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  • The Freelancers' Show The Freelancers’ Show 060 – Project Management

  • The Freelancers' Show FS 272: Pricing and Positioning

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  • The Freelancers' Show FS 277: December Mailbag

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  • The Freelancers' Show FS 282: How To Get Yourself Noticed

  • The Freelancers' Show The Freelancers’ Show 072 – Saying NO

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  • The Freelancers' Show The Ruby Freelancers Show 057 – Fixed Bids

  • The Freelancers' Show 208 FS Hanging with Buyers

  • The Freelancers' Show FS 284: Positioning Before Lead Generation

  • The Freelancers' Show The Freelancers’ Show 084 – Taking Time Off

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  • The Freelancers' Show FS 290: Sunsetting Products and Services

  • The Freelancers' Show FS 295: Erik Dietrich on the Future of Labor

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  • The Freelancers' Show The Freelancers Show 089 - Productivity & Social Media with Erik Fisher

  • The Freelancers' Show Becoming the Go-To Person in Your Technology Area - BONUS

  • The Freelancers' Show The Freelancers’ Show 070 – LessAccounting with Steven Bristol

  • The Freelancers' Show The Freelancers’ Show 074 – Email Lists

  • The Freelancers' Show The Freelancers’ Show 076 – Writing Books

  • The Freelancers' Show 183 FS Code My Views with Nate McGuire and Connor Hood

  • The Freelancers' Show The Freelancers’ Show 078 – Training & Coaching

  • The Freelancers' Show The Freelancers' Show 126 - Ramping Up

  • The Freelancers' Show 169 FS Managing Multiple Projects and Clients

  • The Freelancers' Show The Freelancers’ Show 081 – Book Club: Book Yourself Solid with Michael Port

  • The Freelancers' Show BONUS: How to Crush Your Biggest Goals in 2021

  • The Freelancers' Show The Freelancers’ Show 082 – UserVoice Questions from the Audience

  • The Freelancers' Show TFS 372: Getting started with YouTube with John Sonmez

  • The Freelancers' Show BONUS: What is Charles Max Wood’s Biggest Payoff for Being a Dev Influencer?

  • The Freelancers' Show The Ruby Freelancer’s Show 021 – Can You be “Agile” as a Freelancer?

  • The Freelancers' Show BONUS: What is Charles Max Wood's Biggest Payoff for Being a Dev Influencer?

  • The Freelancers' Show TFS 373: Remote Work with William Gant

  • The Freelancers' Show TFS 376: The Danger of One with Jason Montoya

  • The Freelancers' Show The Freelancers’ Show 083 – Virtual Assistance with Mandy Moore

  • The Freelancers' Show TFS 374: Overcoming the Corona Slump with Jim Huffman

  • The Freelancers' Show BONUS: How Opportunities Come Your Way When You're an Influencer

  • The Freelancers' Show The Ruby Freelancers Show 011 – Taxes and Finances with Scott Sweeney

  • The Freelancers' Show TFS 375: How to Build a Company from Scratch with Marc Summe

  • The Freelancers' Show The Freelancers Show 086 - Book Club: The Healthy Programmer with Joe Kutner

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