Charles Max Wood (twitter github Teach Me To Code Rails Summer Camp)
Eric Davis (twitter github blog)
Jeff Schoolcraft (twitter github blog)

Businesses need a brand
Easier to talk about, than to build
How to name your business vs. building a brand
"Real words and interesting"
"Not-real words and compelling"
Igor Naming Guide
Dictionaries of uncommon words
SEO
Phonetic ambiguity
Individual proprietor vs. teams
Selling out, business vs. personal name
Gary Vaynerchuk/Wine Library/VaynerMedia
Rebranding
Selling product vs. selling service
Start a personal brand, grow into a company
Talk to an attorney
Tumble Log
Give value to your customers
RailsTutorial.org - Book
Refactoring Redmine
Redmine Tips
Blogs (posts) add credibility to your brand
Feeding time
Open source software to build your brand through added value
FasterCSV
thoughtbot
Rick Olson
Form a business entity at least within the tax year of starting freelance work.

Stash Tea - Gunpowder Green, Silver Needle White (Eric)
WWDC Videos 2012 (Jeff)
Inspiring Words of Encouragement Podcast (Chuck)
Voting (Chuck)
Sunlight Labs (Eric)