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The Freelancers’ Show 077 – Recurring Revenue with Brennan Dunn

The Freelancers' Show

Build and grow the skills that will allow you to find clients, build skills, manage your lifestyle, and grow your freelance business.

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The Freelancers’ Show 077 – Recurring Revenue with Brennan Dunn

Guests :
  • Brennan Dunn
Hosts :
  • Charles Max Wood
  • Reuven Lerner
  • Curtis McHale
  • Ashe Dryden
  • Jeff Schoolcraft
  • Eric Davis
Published : Sep 05, 2013
Duration : 1 Hours, 4 Minutes

Show Notes

Panel
Brennan Dunn (twitter github blog)
Reuven Lerner (twitter github blog)
Curtis McHale (twitter github blog)
Ashe Dryden (twitter github blog)
Eric Davis (twitter github blog)
Jeff Schoolcraft (twitter github blog)
Charles Max Wood (twitter github Teach Me To Code Rails Ramp Up)
Discussion
 01:37 - Brennan Dunn Introduction
Planscope
Double Your Freelancing Rate by Brennan Dunn
The Blueprint -- Learning to Sell Online by Brennan Dunn
Consultancy Masterclass
02:46 - Closing the Consultancy
We Are Titans
04:31 - Working on and Marketing Products
 05:37 - Recurring/Predictable Revenue
Gail Goodman, Constant Contact. How to Negotiate the Long, Slow, SaaS Ramp of Death
11:28 - Onboarding Clients for Retainer Deals
Provide Recurring Value
22:43 - The Proposal
Provide a Guarantee
26:49 - Training Engagements and Seminars
Lower vs Higher-end Offerings
35:19 - Scalable Training (Video)
Mastering Modern Payments: Using Stripe with Rails
36:45 - Marketing
Nathan Barry: How To Launch Anything
“Be Everywhere”
48:14 - Struggles with building a product
Marketing
Finding Time
Nostalgia for Consulting
Pricing
56:05 - Packaging
Picks
Chromoji (Ashe)
PuzzleJuice (Curtis)
The Total Money Makeover: A Proven Plan for Financial Fitness by Dave Ramsey (Curtis)
Thank You For Arguing, Revised and Updated Edition: What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion by Jay Heinrichs (Reuven)
INTRO TO JPEGOPTIM AND OPTIPNG (Jeff)
Having a Clean Office (Chuck)
Fujisu ScanSnap S1300i (Chuck)
Informly (Brennan)
indieconf (Brennan)
Book Club
 Book Yourself Solid with Michael Port! He will join us for an episode to discuss the book on September 24th. The episode will air on October 3rd.
 Next Week
 Training & Coaching
 Transcript
 CHUCK: Eric is our ‘Yes’ man.
[Hosting and bandwidth provided by the Blue Box Group. Check them out at bluebox.net.]
[You're fantastic at coding, but do you have an action plan to take it to the next level? The upcoming book, Next Level Freelance, will help you optimize your freelance business for happiness. The book is packed with actionable steps to make more money, case studies, tips to find more clients, and exercises for you to establish your desired lifestyle. Extras include: 9 interviews with freelancers who make great money while enjoying great work-life balance, videos on strategies to find quality subcontractors, and videos on making more free time by outsourcing your daily tasks. Check it out today at nextlevelfreelance.com!]
[This episode is sponsored by Planscope. Planscope’ is a project management and collaboration net built for freelancers in the way they work with clients. It makes it easy to price out new estimates, and once you’re underway and help answer the question, this gets done on time and under budget. I’ve been using Planscope to do my estimates and manage my projects and I really, really like it. It makes it really easy to keep things in order, and understand when things will get done. You can go check it out at Planscope.io.]
CHUCK: Hey everybody and welcome to Episode 77 of The Freelancers' Show! This week on our panel, we have Reuven Lerner.
REUVEN: Hello there!
CHUCK: Curtis McHale.
CURTIS: Hello!
CHUCK: Ashe Dryden.
ASHE: Hi everyone!
CHUCK: Eric Davis.
ERIC: Hi!
CHUCK: Jeff Schoolcraft.
JEFF: What’s up!
CHUCK: I’m Charles Max Wood from DevChat.tv. This week we have a special guest, Brennan Dunn.
BRENNAN: Hey guys!
CHUCK: Brennan, since you haven’t been on the show before, do you want to introduce yourself?
BRENNAN: Sure! My name is Brennan Dunn. I came from running a consultant business. Within the last year and a half, I’ve actually fully transitioned to making all of my income through products. I’m probably best known for Planscope, which is my project management app.

  • Title: The Freelancers' Show

    Type:PODCAST

    Description:Build and grow the skills that will allow you to find clients, build skills, manage your lifestyle, and grow your freelance business.

  • The Freelancers' Show The Freelancers’ Show 077 – Recurring Revenue with Brennan Dunn

  • The Freelancers' Show 209 FS Proposals with Curtis McHale

  • The Freelancers' Show The Ruby Freelancers Show 052 – Big Company Layoffs: Should I Worry?

  • The Freelancers' Show The Ruby Freelancers Show 053 – Building and Marketing Products with Farnoosh Brock

  • The Freelancers' Show FS 289: Freelancing Foibles

  • The Freelancers' Show The Freelancers' Show 109 - How to Determine Value and Set Pricing with Kirk Bowman

  • The Freelancers' Show FS238 Building Your Audience

  • The Freelancers' Show The Ruby Freelancers Show 055 – Better Communications with Clients, Prospects, and other Contractors with Jenn Swanson (Communication Diva)

  • The Freelancers' Show TFS 363: What Do You Do in an Unexpected Downturn

  • The Freelancers' Show The Ruby Freelancers Show 058 – Convincing Clients of the Value of Testing, Refactoring, Documentation, etc.

  • The Freelancers' Show 213 FS Commoditization

  • The Freelancers' Show 227 FS Building Courses with Anna Sabramowicz

  • The Freelancers' Show TFS 330: Job Interviews for Freelancers

  • The Freelancers' Show The Freelancers' Show: LIVE Q&A #11 - August 25, 2015

  • The Freelancers' Show FS 279: Outreach To Potential Clients 

  • The Freelancers' Show 158 FS Coworking and Collaboration with Alex Hillman

  • The Freelancers' Show TFS 365: Making vs Marketing – Where is Your Freelance Time Spent?

  • The Freelancers' Show TFS 345: Who is The Economic Buyer of Your Services?

  • The Freelancers' Show TFS 355: Other Ways to Show Up in Google with Fernando Angulo

  • The Freelancers' Show TFS 356: How Creative Visualization Can Skyrocket Your Business with Mike Volkin

  • The Freelancers' Show 156 FS Red Flags

  • The Freelancers' Show TFS 366: How to Go Freelance when You've Been Laid Off with Scott Jones

  • The Freelancers' Show The Freelancers’ Show 062 – Giving Things Away For Free

  • The Freelancers' Show The Freelancers’ Show 069 – Setting Boundaries

  • The Freelancers' Show The Freelancers’ Show 073 – Book Club: Getting Things Done with David Allen

  • The Freelancers' Show BONUS: Continuing Your Learning Journey by Finding Mentors as an Influencer

  • The Freelancers' Show BONUS: How Charles Max Wood Started Podcasting -- And You Can Too

  • The Freelancers' Show BONUS: How Jason Weimann Became a Game Developer

  • The Freelancers' Show The Freelancers' Show 097 - Weekly Billing

  • The Freelancers' Show BONUS: How Opportunities Come Your Way When You're an Influencer

  • The Freelancers' Show BONUS: How Senior Developers Can Enjoy Learning Like They Were Juniors

  • The Freelancers' Show BONUS: Measuring Apps and Entrepreneurship with John-Daniel Trask

  • The Freelancers' Show BONUS: Relationships Matter Most

  • The Freelancers' Show BONUS: Relationships Matter Most

  • The Freelancers' Show Don't Let These Things Keep You From Podcasting - BONUS

  • The Freelancers' Show The Freelancers' Show 114 - Email Marketing

  • The Freelancers' Show FS 291: Free Advice

  • The Freelancers' Show FS 294: Flipping the Switch

  • The Freelancers' Show FS 299: Beyond Burnout - How to Work Hard and Enjoy Life with Dr. Sherry Walling

  • The Freelancers' Show 140 FS Productized Consulting with Kai Davis

  • The Freelancers' Show 142 FS Fitness

  • The Freelancers' Show FS 301: Chaos Clients

  • The Freelancers' Show FS 302: Business Cards and Other Items

  • The Freelancers' Show FS 306: Vacations

  • The Freelancers' Show FS 307: Dealing with Inbound Communications

  • The Freelancers' Show 145 FS Life as a Traveling Consultant with Neal Ford

  • The Freelancers' Show FS 310: Working with Recruiters

  • The Freelancers' Show 146 FS Balancing Work and Family

  • The Freelancers' Show FS 311: Choosing a Specialty

  • The Freelancers' Show FS 313: When Your Clients are Wrong

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  • The Freelancers' Show 147 FS Consistent Marketing

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  • The Freelancers' Show FS 312: The Care and Feeding of an Email List

  • The Freelancers' Show FS 316: How to Target Management or the C-Suite as a Freelancer

  • The Freelancers' Show FS 317: Working on Your Business

  • The Freelancers' Show 149 FS When To Turn Down Work

  • The Freelancers' Show 151 FS Building Email Lists for Freelancers with Josh Earl

  • The Freelancers' Show 152 FS Managing Your Schedule

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  • The Freelancers' Show 210 FS Finding Leads at Conferences with Matt Krause

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  • The Freelancers' Show FS: 268: The Four Stages of Freelancing With Guest Jason Scott Montoya

  • The Freelancers' Show TFS 360: Time Tracking and Billing with Marc Summe

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  • The Freelancers' Show 182 FS Structuring Your Business with Pete Keen

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  • The Freelancers' Show 154 FS Sales Conversations

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  • The Freelancers' Show 222 FS Burned Out and Overwhelmed

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  • The Freelancers' Show 150 FS Proposals

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  • The Freelancers' Show FS 259: Anthony English on Making a Radical Change in Positioning

  • The Freelancers' Show FS 263: Branden Silva on Better Storytelling for Freelancers

  • The Freelancers' Show FS 264: Meg Cumby on Getting Client Testimonials

  • The Freelancers' Show 144 FS Remote Work with Mike Hostetler

  • The Freelancers' Show FS 266: Reuven’s Launch Followup

  • The Freelancers' Show The Freelancers' Show 116 - Preparing For Freelancing: Government

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  • The Freelancers' Show TFS 349: The Neuroplastic Entrepreneur with Mike Volkin

  • The Freelancers' Show FS 267: Self-Publishing vs. Traditional Publishing

  • The Freelancers' Show Don't Let These Things Keep You From Podcasting - BONUS

  • The Freelancers' Show 252 FS Brent Weaver on Sales Process

  • The Freelancers' Show FS 270: Louis Grenier on Freelance Marketing 101

  • The Freelancers' Show The Freelancers’ Show 060 – Project Management

  • The Freelancers' Show FS 272: Pricing and Positioning

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  • The Freelancers' Show The Freelancers’ Show 072 – Saying NO

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  • The Freelancers' Show 208 FS Hanging with Buyers

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  • The Freelancers' Show The Freelancers’ Show 084 – Taking Time Off

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