Eric has his own company at elucidsoft.com. He's a freelancer and is developing a new product called Agile Dash.

Eric is bootstrapping his company. Some of his inspiration comes from Peldi from Balsamiq Mockups and Joel Spolsky.

Eric does his prospecting through LinkedIn, Facebook, and Twitter for his freelance business.

Here are some books recommended in this episode (affiliate links):

On Business:

• Rework
• Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (P.S.)
• Influence: The Psychology of Persuasion (Collins Business Essentials)
• Crossing the Chasm
• Anything by Guy Kawasaki
• Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

On Programming:

• Code Complete: A Practical Handbook of Software Construction
• Working Effectively with Legacy Code
• Design Patterns: Elements of Reusable Object-Oriented Software

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