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Business Objectives and KPIs with Michael Berk

Adventures in Machine Learning

Machine Learning is growing in leaps and bounds both in capability and adoption. Listen to our experts discuss the ideas and fundamentals needed to succeed as a Machine Learning Engineer.

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Business Objectives and KPIs with Michael Berk

Powered by RedCircle

Hosts :
  • Ben Wilson
  • Michael Berk
Published : Jan 06, 2022
Duration : 42 Minutes

Show Notes

Want to know how businesses are measuring their success nowadays? In this episode, Ben talks with Michael Berk about how businesses are leveraging numerous performance metrics to stay on top of their game. The two emphasize what your FIRST step should be, why A/B testing is not just for marketers, and the “elephant in the room” that determines how KPIs should be integrated.
“It’s the chicken or the egg problem. It’s important to think about what model you’ll potentially use as you build out these pipelines. Step 1 is defining the business objective.”
  • Michael Berk
In This Episode:
 Before you focus on the pipeline or the model, Michael warns you to put THIS first on your checklist
 Why A/B testing is SO powerful and not just for marketers
 The #1 takeaway that will change how you implement KPIs
 Michael hammers home why “your data is only as good as your model” and why there’s no shortcut around it
 The “elephant in the room” that determines the what, who, and how of data analysis in any business

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